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Having updated content is a great way to improve search visibility but did you also know it has other great advantages!

  • Connect People to Your Products and Services - to your brand!
  • Show Yourself as Being a Leader in Your Industry
  • Develop New Customer Relationships & Cultivate Existing Relationships
  • Boost Search Engine Optimization
  • Open Opportunities for Sharing Your Blog - Become Viral

Connect People to Your Products and Services - to Your Brand: Regular Blog posting allows you to show a personal side of your business, which with everyday marketing strategies, they don't get to see or know you.

You can portray in your own words your company vision, standards, procedures - and constant reminder of whose services they should be using! Blogging lets users see a personality of a company.

Show Yourself as Being a Leader in your Industry: No matter what size your business is, when you start blogging - you can build a following of users that will rely on your expertise in your field! By providing valuable, expert information in your blog posts.

Over time, you'll become the "go-to" resource, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses competing with larger companies.

Develop New Customer Relationships and Cultivate Existing Relationships:
Blogging allows you to connect your business with your site visitors. This can be accomplished by engaging your visitors through your articles and also by asking questions at the end of your blog post(s) to get the conversation going.

You can also allow comments and feedback to your posts (be prepared to closely monitor, there is a l lot of webspam!). When you respond to your viewers comments you start creating a rapport, which builds trust through a relationship with your blog audience that you may not even realize - you may also learn a few things too, such as products and services they're looking for or competition sales.

Boost Search Engine Optimization: Search engines love fresh content. What better way to provide frequent content than with blog posts!

By blogging regularly, you give Google and other search engines new content to index and also, you're creating new pages and means to utilize additional keywords - which of course help visibility on search engine results pages (SERPS).

Open Opportunities for Sharing Your Blog Articles: Each time you post a new article, you are creating a golden opportunity for your audience to share your blog with others. Your Blog Post article could be shared on Facebook, Tweeted, E-mailed or shared among social media sites!

Blogging is a cost effective way of Marketing - yes, it takes time but the end result of the accomplishments are well worth it - so you could say that running a blog for your company is a definite way to have a return on your investment!

Remember, to game plan your Blog Article Posts to coincide with your marketing and be flexible with events and pop-up situations!

With the help of Digital Xpressions managing your Blog Posts - you can start increasing your traffic flow today!

Please feel free to contact us for a free initial consultation or additional information. We'll be happy to assist you and answer your questions.

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